Payment Choices. Every Country. Every Day™

Charlottesville, VA (August 7, 2008) - The Ultimate Game Card™ by PayByCash® can be purchased in 5,600 7-Eleven® convenience stores throughout the United States. These pre-paid cards are available in $10 denominations and can be used to buy premium content for more than 150 online multi-player games. PayByCash has partnered with InComm® as the distributor to make the Ultimate Game Card available in more than 12,000 retail locations nationwide.

The Ultimate Game Card allows customers to make fast payments for online entertainment without submitting financial information. It is fast becoming the most popular payment method among the most hard-to-reach gaming demographics, tweens, teens and young adults with little access to credit cards.

"For 10 years we have developed and offered alternative payment methods for premium online games," said Kevin Higgins, president of PayByCash. "Our Ultimate Game Card gives gamers immediate access to online entertainment. Because it can be found at some of the best known retail chains stores in the United States through our partnership with InComm, you can login and play the finest online games in the time it takes to visit your local 7-Eleven convenience store."

About the Ultimate Game Card and PayByCash:

The Ultimate Game Card can be used for more than 150 online games through PayByCash. It is available in more than 12,000 stores in the US as a pre-paid card in $10 or $20 increments and will soon be in Canadian stores. PayByCash’s Virtual Ultimate Game Card™ will launch before the end of the summer and will be available worldwide. The Promotional Ultimate Game Card is used as a tool for content publishers looking for an exceptional, cost-effective way to acquire new premium customers.

For more information about the Ultimate Game Card, including the online games that accept it, go to www.ultimategamecard.com.

PayByCash has been empowering non-credit card customers and the Internet businesses that want to reach them since 1998. PayByCash offers more than 70 payment methods with a global reach, typically with no transaction fee to the merchant. Most payment methods are not reversible. One straightforward integration gives merchants all the PayByCash payment options, including the Ultimate Game Card. PayByCash handles all foreign currency acceptance and alternate payment option support. For more information about PayByCash, visit www.paybycash.com/merchant/index.php. PayByCash is a subsidiary of PlaySpan™, Inc. For more information about PlaySpan, visit www.playspan.com.

About 7 Eleven, Inc.:

7 Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses approximately 7,600 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 34,300 stores in 14 countries. During 2007, 7-Eleven stores worldwide generated total sales of more than $46.6 billion. Named the #1 Franchise Opportunity for 2008 by Entrepreneur magazine, 7-Eleven is franchising virtually all of its stores in the U.S., and is expanding through its Business Conversion Program, acquisitions, building new and leasing existing properties. Find out more online at www.7-Eleven.com.

About InComm:

InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its state-of-the-art point-of-sale transaction technology and payment solutions to revolutionize retail product sales and customer experiences. With more than $8 billion in retail sales transactions processed in 2007, InComm is the nation’s largest provider of gift cards, prepaid wireless products, financial debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 145,000 retail locations the products and services their customers demand. Since 1992, InComm's patented technologies have made the buying process easier for consumers while streamlining the selling process for product and retail partners. To learn more about InComm, visit www.incomm.com or call 1.800.352.3084. InComm is headquartered in Atlanta with offices in Australia, Canada, the United Kingdom, Puerto Rico, Colorado, Texas, Florida, New Jersey, Oregon, Arkansas, Alabama, Minnesota and Mississippi.

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