Payment Choices. Every Country. Every Day™

Charlottesville, VA (September 17, 2008) - PayByCash (Subsidiary of PLAYSPAN™ INC.) has rolled out a mobile phone payment option for its online merchants and their customers in the U.S., Netherlands, Belgium, UK, Sweden, Norway, Germany, Ireland, and Finland. By partnering with Mobillcash, the world leader in international mobile billing, PayByCash adds another popular payment method to its more than 70 alternate payment options.

"PayByCash allows online merchants to tap the vast, global customer base that wants to pay without a credit card," said Kevin Higgins, PayByCash's president. "Mobile phone billing has become popular, particularly within the gaming demographic. With our merchants' international businesses, it is important to provide widely varied international payment solutions. We are very pleased that our partnership with Mobillcash extends our capabilities in this regard."

"Mobillcash is the world leader in mobile payments, and we're having great success in the social games and virtual worlds spaces" said Glyn Smith, Mobillcash CEO. "Through our partnership with PayByCash, we expect to penetrate deeper into these rapidly growing markets."

Glyn Smith, continued "According to a recent report by Juniper Research, 2.1 billion mobile subscribers will pay-by-mobile for digital goods by 2013. With such a significant opportunity to reach users, it's important that Mobillcash partners with market leaders who take pride in the quality of service and consumer ID protection. PayByCash has a long history of offering great service. I'm looking forward to where this relationship can take us."

About PayByCash:

PayByCash (subsidiary of PLAYSPAN™ INC.) has been empowering non-credit card customers and the Internet businesses that want to reach them since 1998. PayByCash offers more than 70 payment methods with a global reach, typically with no transaction fee to the merchant. Most payment methods are not reversible. One straightforward integration gives merchants all the PayByCash payment options, including the Ultimate Game Card. PayByCash handles all foreign currency acceptance and alternate payment option support. For more information about PayByCash, visit www.paybycash.com/merchant/index.php.

About PLAYSPAN, Inc.:

PLAYSPAN is game industry's first publisher-sponsored™ in-game commerce™ network. PlaySpan's patent-pending in-game search, commerce and micropayment technologies enable game publishers and developers to generate new revenues, acquire new users and extend the loyalty of existing users. Leading game providers and virtual world publishers have selected PlaySpan as their official marketplace for virtual goods commerce.

PlaySpan is headquartered in Silicon Valley with offices in Charlottesville, VA, Cincinnati, OH, and Mumbai. Investors include Easton Capital, Menlo Ventures, STIC and Novel TMT Ventures.

For more information about PlaySpan, visit www.playspan.com.

About Mobillcash:

Mobillcash is leading the world in m-commerce. It is the first international mobile billing service where the customer inputs his mobile phone number to make an online purchase and is billed by his mobile carrier. The Mobillcash service is simple and offers 100% protection from personal ID theft. Mobillcash does not require the collection of customers' personal or financial data, therefore rendering the theft of this data impossible. Mobillcash is wholly owned by Vidicom, LTD and founded in 2003. Vidicom's headquarters is located in the U.K. with a sales office in the U.S. For further information, visit www.mobillcash.com.

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